Revenue leadership for Toronto and Canadian B2B SaaS.
When a Toronto or Canadian SaaS company needs a fractional or interim CRO, that is the seat I step into. I am a revenue leader. I find out why revenue stalled, fix the go-to-market engine, and mentor the leaders you already have, until the number moves again. A fix, not a deck. In person across the GTA, or remote across Canada.
The problem is real, the team is willing, and they are stuck.
Founders, CEOs, and boards bring me in when the forecast keeps missing, founder-led selling has stopped scaling, or sales, marketing, and customer success have started blaming each other. The title can be fractional CRO, interim CRO, or interim revenue leader. The work is the same. Move the company through the change and teach the team to hold it.
I am based in the Greater Toronto Area and I work with Canadian SaaS companies the way a Canadian buyer expects. Direct, no hype, no long discovery dance. Your buyer has more research and more options than ever, so the only thing that wins is an exec team that is genuinely aligned to find, build, keep, and grow your best customers. If that alignment is missing, the company is shaky no matter how the quarter looks.
Embedded or alongside. Always pointed at one number.
Find the truth
I go in, meet the team, and ask the same questions of each leader. Where the answers diverge is where the revenue is leaking. I talk to a few of your customers, then come back with what is actually true, not what the deck says.
Fix the engine
We start with your most profitable customer and work outward. Who they are, why they buy, the value you deliver, and how marketing, sales, and customer success line up to win more of them. The gap is almost always alignment, not effort.
Leave the team able
I fix fast, but the product is teaching your leaders to fix it themselves. I mentor every leader in seat through the HELP Operating System so the company can adapt the next time the market moves, without me.
Engagements run two ways. Embedded full-time as your interim revenue leader when the seat is empty or on fire, or part-time alongside your exec team when you have the people and need them sharper. Either way it starts with a free call where I tell you what I see and whether we are a fit. See the full fractional and interim CRO overview, how I work, or read the Canada value-capture argument.
Twenty-five years fixing revenue, now on demand.
across North America & APAC
IPO and the Oracle acquisition
serving Canada and beyond
I leave the team running
Revenue is breaking. Let’s fix it.
If you are a founder, CEO, or board member in Toronto or anywhere in Canada watching the numbers slip and the team spin, the first conversation is free. I will tell you what I see, what I would do, and whether we are a fit. No pitch deck.
Prefer to skip the form? Message me on LinkedIn and we can talk there.