When revenue breaks, I step in and fix it.
I am a revenue leader. Founders, CEOs, and boards bring me in as a fractional or interim CRO when the forecast keeps missing, founder-led selling has stalled, or the team has stopped working as one. I fix the go-to-market engine with the people you already have, then teach them to hold it. A fix, not a deck.
The problem is real, the team is willing, and they are stuck.
The title can be fractional CRO, interim CRO, or interim revenue leader. The pattern is always the same. The forecast has missed for a few quarters. The founder still closes the important deals and the rest of the team cannot. Sales, marketing, and customer success each think the other one is the problem. The board is asking questions that nobody can answer cleanly.
None of that is a motivation problem. It is almost always an alignment problem. Your buyer has more research and more options than ever, so the only thing that wins is an exec team that is genuinely lined up to find, build, keep, and grow your best customers. When that alignment is missing, the company is shaky no matter how the quarter looks. That is the thing I come in to fix.
Embedded or alongside. Always pointed at one number.
Find the truth
I go in, meet the team, and ask the same questions of each leader. Where the answers diverge is where the revenue is leaking. I talk to a few of your customers, then come back with what is actually true, not what the deck says.
Fix the engine
We start with your most profitable customer and work outward. Who they are, why they buy, the value you deliver, and how marketing, sales, and customer success line up to win more of them. We close the gaps that are bleeding the forecast.
Leave the team able
I fix fast, but the product is teaching your leaders to fix it themselves. I mentor every leader in seat through the HELP Operating System so the company can adapt the next time the market moves, without me.
Engagements run two ways. Embedded full-time as your interim revenue leader when the seat is empty or on fire, or part-time alongside your exec team when you have the people and need them sharper. The method is the same either way. It runs on the HELP Operating System, and you can see how I work in detail. In the Greater Toronto Area or across Canada, start here.
Two names. One job.
People use fractional CRO and interim CRO to mean different things, so here is how I draw the line. An interim CRO fills an empty or vacated seat full-time for a defined stretch, usually while you hire or restructure. A fractional CRO works part-time and ongoing, giving you senior revenue leadership without a full-time hire. I do both, and the right one depends only on whether the seat is empty or the team just needs to get sharper.
If you want the longer version, I wrote it out here: Fractional CRO vs interim CRO, and which one you actually need.
Twenty-five years fixing revenue, now on demand.
across North America & APAC
IPO and the Oracle acquisition
at ImportGenius
I leave the team running
Fractional CRO, in plain terms.
A fractional CRO is a chief revenue officer who works part-time or on a defined engagement instead of as a full-time hire. You get senior revenue leadership for the months you actually need it, without the full-time cost or the long search. I run the revenue engine, align sales, marketing, and customer success, and mentor the leaders you already have.
An interim CRO fills an empty or vacated seat full-time for a defined stretch, usually while you hire or restructure. A fractional CRO works part-time and ongoing. I do both. The right one depends on whether the seat is empty or the team you have just needs to get sharper.
When the forecast has missed for a few quarters, founder-led selling has stopped scaling, the CRO seat is empty, or sales, marketing, and customer success have started blaming each other. The common thread is a revenue engine that has stalled and a team that is willing but stuck.
A consultant studies the problem and hands you a deck. I operate. I go in, fix the revenue engine with the team you have, and the real product is teaching your leaders to fix it themselves so you do not need me next time. I am the opposite of the consultant who shows up and never leaves.
Every engagement starts with a free call where I tell you what I see and whether we are a fit. From there it runs embedded full-time or part-time alongside your team. Price depends on scope, so we settle it on the call, not on a pricing page.
Revenue is breaking. Let’s fix it.
If you are a founder, CEO, or board member watching the numbers slip and the team spin, the first conversation is free. I will tell you what I see, what I would do, and whether we are a fit. No pitch deck.
Prefer to skip the form? Message me on LinkedIn and we can talk there.