Weekly notes on revenue turnarounds, HELP, and the rooms where the work happens.
Short and medium-form. HELP in operating moves, observations from current engagements, GTM commentary.
Interim President. Fractional CRO. GTM turnaround operator.
The full bio. Twenty-five years inside B2B SaaS go-to-market, from NetSuite through the Oracle acquisition to ImportGenius. The work, the operating principles, and how HELP became the method behind every engagement.
Read the bio ↗Most plans fail not because the number is wrong but because the team doesn’t believe it. Diagnosing the gap between a forecast and conviction.
The pattern every founder-led company hits. The handoff that has to happen before revenue compounds. Specific operating moves that make the transition.
When you need part-time pattern recognition and when you need a full-time operator in the seat. The trade-offs and how to choose.
The scope, the model, and what the engagement looks like when revenue is breaking and the team needs continuity, not a search firm.
What the buy-side actually looks at. Why the narrative the board sees has to match the mechanics the team is running. Preparing well in advance.
Twenty-five years inside SaaS GTM, from NetSuite through the Oracle acquisition to ImportGenius. The work and the operating principles.
Weekly Insights, direct.
GTM turnarounds. HELP in operating moves. What I’m seeing in the rooms where the work actually happens. No spam.